Big protein, small bottle: Arla Foods Ingredients to launch ‘Protein Extreme’ whey shot concept
A new concept from Arla Foods Ingredients will offer manufacturers the opportunity to create the first protein shot made exclusively with whey as a protein source. The ‘Protein Extreme’ concept packs 20g of high-quality whey protein into a convenient 100ml, low-calorie serving.
Arla Foods Ingredients will showcase the concept at SupplySide West to demonstrate that it is possible to create high-protein shots exclusively with whey. Despite recent growth in global launches of protein drinks, no such product currently exists.
Anne Louise Friis, Sales Development Manager at Arla Foods Ingredients, said: “As our new concept demonstrates, it is possible to get a huge amount of high-quality whey protein into a small shot. There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes.”
Protein Extreme is made with Lacprodan® HYDRO.365 – Arla Food Ingredients’ high-quality whey protein hydrolysate. Developed to meet the needs of athletes and gym-goers, it helps speed up muscle recovery after exercise due to its superior amino acid composition and fast absorption rate. It is also pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line.
Each 100ml (3.4oz) ready-to-drink serving contains only 98Kcal. Lacprodan® HYDRO.365 provides four significant on-pack claim opportunities: high in protein, high in calcium, fat-free, and no added sugar.
Arla Foods Ingredients will showcase Protein Extreme on Booth #1252 at SupplySide West, which takes place on 8th and 9th November in Las Vegas. Also on display will be Lacprodan® TexturePro, the company’s 100% whey ingredient that ensures protein bars remain soft until the very end of their shelf life.
For more information, please contact:
Richard Clarke, Ingredient Communications
Tel: +44 1293 886291 (office) / +44 7766 256176 (cellphone)
Email: richard@ingredientcommunications.com
@ingredientcomms